Albert Einstein
The true sign of intelligence is not knowledge but imagination
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ENHANCEMENT OF OPERATIONAL PERFORMANCE THROUGHSTRATEGIC HRM PRACTICES: A CASE OF BANKING INDUSTRY
Abstract
Based on the Guest 1997 organizational outcome model, this explanatory study examined the effects of five dimensions of practices of HR. i.e. performance evaluation, recruitment& selection,...
Role of Corporate Social Responsibility in Corporate Reputation via
Organizational Trust and Commitment
ABSTRACT
Purpose:The conceptual framework based on a comprehensive literature review hypothesized that the perceived CSR of an organization may lead to the development of trust and commitment among the...
Social media usage and academic
performance from a cognitive
loading perspective
ABSTRACT
Purpose – Social media has shown a substantial influence on the daily lives of students, mainly due to the overuse of smartphones. Students use social media both for academic and non-academic...
The micro foundations of social media use: Artificial intelligence integrated routine model
Abstract
Increasingly, firms’ social media (SM) use is on the rise; therefore, effective communication on SM remains a challenge for firms in the digital era. This study explores firms’ different SM...
NEUROMARKETING - SEEING THE UNSEEN: EFFECT OF IN-STORE CATEGORY ARTWORK, STRUCTURES AND PACKAGING ON SHOPPER’S BUYING BEHAVIOR
ABSTRACT
Neuromarketing, in the simplest terms, is the intersection of brain research and marketing. Neuromarketing combines cognition, technology, and marketing. Neuromarketing is a relatively young...
Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions
Abstract
Fake news and disinformation (FNaD) are increasingly being circulated through various online and social networking platforms, causing widespread disruptions and influencing decision-making perceptions....
The use of Artificial Intelligence in the context of Business to Consumers Firms in Pakistan
ABSTRACT
Artificial Intelligence (AI) is a growing discipline in the Business field that is making inroads into the corporate world. Because of the concept’s intricacy, it’s critical to grasp...